Change: -‘because I'm deserveworth it’) to assuage disappointment, stir up desire, and shore up a fragile sense of self. The relationships between the growth of therapy culture, identity, emotion and advertising provide the context for the MiW forthcoming roundtable discussion on ‘Advertising, Disappointment and Desire’. This roundtable   View changes from previous version. (Word count: 402)

Change: Moved by MiW Mar 2 2010, 1:32 PM EST

Change: There were only format changes (bold, italics, etc.) in this version. See this version for details. (Word count: 400)

Change:  and we warmly welcome everyone to come and take part. Recommended Reading:MacRury, I. (2009) Advertising, London, Routledge.Barry,Richards, R.,B, MacRury, I. and Botterill, J.,J. (2000) The Dynamics of Advertising, Amsterdam, Harwood Academic Publishers.   View changes from previous version. (Word count: 333)

Change: Advertising has always played on the emotions of consumers, yet today, the poignant appeal of ads become evermore explicit as they invite us to explore   View changes from previous version. (Word count: 333)

Change: Recommended Reading:MacRury, I. (2009) Advertising, London, Routledge. Barry, R., MacRury, I. and Botterill, J., (2000) The Dynamics of Advertising, Amsterdam, Harwood Academic Publishers.   View changes from previous version. (Word count: 24)